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Product and Segment Trends Market segmentation highlights key demand concentrations: Ready meals (28.0%) dominate due to convenience and built-in portion control High-protein positioning (31.0%) leads as users prioritize satiety and muscle preservation Nutrition shakes and snacks are gaining traction for low-appetite consumption Supermarkets remain primary distribution channels, with DTC and pharmacy channels growing Fiber-rich and gut-support products are also emerging as complementary categories

2024 Aug;14(8):3493-3512

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Ozempic and Rybelsus are indicated for type 2 diabetes, whereas Wegovy is specifically indicated for the treatment of overweight and obesity