Hooked: How to Build Habit-Forming Products a discussion guide

a discussion guide

Internet conversations are structured by the shape of our apps and platforms

and much more

in their personal lives and in their communities

Hooked: How to Build Habit-Forming Products a discussion guideHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through